Most important, Joost has yet to strike any marquee partnerships with top film or TV producers.

Their sparkling track record of creating hit companies aside, Friis and Zennström face a crowded field of competitors, such as YouTube and Apple, which are already well on their way to establishing themselves as video-distribution platforms. To do this, the company will rely on the peer-to-peer technology that helped Friis and Zennström build Skype and Kazaa. The plan, according to Joost CEO Fredrik de Wahl, is to offer studios, cable stations and anyone else who wants to distribute high-quality video over the Internet, a fast, efficient and cheap distribution method. The word doesn't have any meaning in Danish or Swedish-Friis' and Zennström's respective native tongues. The two want people hungry for Internet entertainment to roost at Joost.Ĭompany executives had referred to the new company for months by the codename 'The Venice Project.' They chose Joost because they like the ring of it, according to a spokeswoman. Janus Friis and Niklas Zennström, the duo that brought the world Skype and Kazaa, have chosen a name for their new online-video start-up.

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